Complete Image Awareness Campaign Glossomobil

Client: Goethe-Institut | November 2011 | http://www.glossomobil.de/

Γερμανικά σε κίνηση / Mit Deutsch in Bewegung

We helped Goethe Institut Thessaloniki break down the cultural prejudices,
bringing together Greek kids and German culture, showing them that Germans
and German language can be fun, playful and full of ideas. With “Glossomobil” -
a car visiting public schools, places and events around Greece, everyone
interested can enjoy the unconventional German lessons.

Within 5 months we created the concept, strategy and corporate design and
developed together with german teachers original teaching aids. Creating
countrywide image awareness campaign for kids and teenagers “Γερμανικά
σε κίνηση”
we used multi-media to explore German culture and language.

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Glossomobil

 

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Glossomobil

 

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Info brochures
Logo (greek version)

 

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Posters

 

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MP3 music compilation card
T-shirts

 

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Website
Facebook fanpage
Logo (german version)

 

 

Internet spot - watch on YouTube

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Teaching aids (bandolino, gyroscope, lexicon)

 

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Give-away bag
Do-it-yourself stickers
Badges

 

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Kick-off event pictures

 

 

Animated logo - watch on YouTube